Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Live action: Twitter grabs Super Bowl spotlight






NEW YORK (AP) — Beyonce’s splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night’s Super Bowl.


That’s up from 13.7 million last year — and that doesn’t even include chatter surrounding the ads.






Twitter said in a late Sunday blog post that about half of the more than 50 national TV spots that aired during the game included a “hashtag,” a word or phrase preceded by a number sign that’s used to organize subjects on the short messaging site. During last year’s game, only one in five ads included one. Brands ranging from Oreo to Tide and Budweiser, meanwhile, captured online buzz by linking the blackout to their brands in humorous tweets.


Super Bowl XLVII, like the London Summer Olympics and the U.S. presidential election, was yet another moment in which Twitter became the platform for millions of people to share quick reactions and participate in a massive, public conversation. Though it’s not as popular as Facebook Inc. or its buttoned-up cousin LinkedIn Corp., Twitter’s surging popularity during big events is a testament to its reach and utility. The question is whether these moments can translate into revenue for the 7-year-old company.


The company makes money by charging advertisers to promote individual tweets, accounts or trends designed to spark a conversation. Research firm eMarketer estimates that Twitter will book advertising revenue of $ 545.2 million this year, up 89 percent from 2012. Next year, worldwide ad revenue is expected to hit $ 807.5 million, a 48 percent increase from 2013.


Tweetable events such as the 34-minute Super Bowl power outage are ripe with marketing potential, provided that brands act quickly.


“It’s really clear right now that Twitter has a lock on real-time conversation on the Internet,” says eMarketer analyst Debra Aho Williamson.


To capitalize on this, Twitter has to show advertisers that it pays to promote their tweets — even though fans are likely to spread the catchiest slogans on their own, free of charge.


That’s what happened with a certain cream-filled cookie on Sunday.


It took Oreo’s marketers roughly 10 minutes after the power went out to tweet a picture of an Oreo cookie in the half-dark with the words: “You can still dunk in the dark.” As of Monday afternoon, the image had been shared on Twitter more than 15,000 times. Tide followed suit with the slogan “we can’t get your blackout. But we can get your stains out” with more limited success. The message was re-tweeted about 1,300 times. Calvin Klein, meanwhile, tweeted a video of a shirtless, chiseled male model doing crunches “since the lights are still out…”


Such “real-time marketing” is still in its infancy, but Williamson expects this to change, as more companies develop the ability to respond to events immediately.”


“To do what Oreo did actually takes a lot of pre-planning,” she says.


Laurie Guzzinati, spokeswoman for Oreo owner Mondelez says the power outage was a natural moment to engage consumers. The cookie’s TV ad had a planned social media component asking people to follow Oreo on Twitter and post photos on Instagram. The company had set up a “social media command center” that included people from Oreo’s brand team, the ad agency 360i and other partners whose job was to follow the Super Bowl and interact with fans on Facebook, Twitter and elsewhere.


Mondelez likely spent the going rate of as much as $ 4 million on its Super Bowl television spot. But Guzzinati says the company didn’t pay Twitter anything for the “dunk in the dark” picture. Still, Twitter says advertisers moved quickly following the outage.


Matt McGee, editor-in-chief of the blog Marketing Land, counted 26 Twitter mentions in the 52 national spots that aired during the game. Facebook, meanwhile, got only four shout-outs, while Google Plus walked away with zero (though Google Inc.’s YouTube scored one mention from Hyundai).


“When it comes to second-screen advertising, it’s Twitter’s world now and there’s no close second place,” McGee wrote in a blog post late Sunday night. “Last year, brands split their focus on Twitter and Facebook with eight mentions each. This year, brands recognize that Twitter is where they need to try to attract the online conversation around one of the world’s biggest events.”


David Berkowitz, vice president of emerging media at 360i, which worked on the Oreo campaign, says Twitter has done a good job tying itself into major television events.


“If you look at (Twitter’s) trending topics any day especially during prime time or major events, they’re heavily fueled by television,” he says. “So TV is responsible for Twitter’s growth in general.”


He thinks Twitter has done a better job than other social media sites like Tumblr and Pinterest in proving it’s the place to be when it comes to talking about big events online.


“A large part of it right now is just showing this is where the conversation is happening and building their brand around that,” he says. “Even with other very successful social media sites, no one is better at conversation than Twitter.”


__


AP Retail Writer Mae Anderson contributed to this story.


Social Media News Headlines – Yahoo! News





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BlackBerry Z10 Smartphone Already Going for $1,500 on eBay






The new BlackBerry Z10 smartphone won’t be out for weeks, but you can already get your hands on it via eBay for about $ 1,500.


BlackBerry — the company formerly known as Research In Motion (RIM) — announced the new smartphone at an event earlier this week and handed out samples to guests and members of the press in attendance. It didn’t take long for the Z10, which could potentially turn around the struggling company, to pop up on eBay.






[More from Mashable: BlackBerry’s Secret Weapon: Women]


One page notes “this particular device was given to all attendees of the Jan. 30, 2013 product launch.”


[More from Mashable: Don’t Hold Your Breath for More BlackBerry Tablets]


BlackBerry didn’t tell attendees what they can or can’t do with the device, which comes unlocked, according to the listing, and without a SIM card.


Four units are currently being sold on eBay, with bids starting at $ 800 and rising quickly. The auction for the one going for $ 1,500, which has eight bids so far, will end this afternoon.


Images by Mashable and via eBay, eBay


Click here to view the gallery: BlackBerry Z10 Review


This story originally published on Mashable here.


Gadgets News Headlines – Yahoo! News





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Sony likely to unveil next PlayStation on Feb. 20






NEW YORK (AP) — Sony is poised to unveil the next PlayStation game console on Feb. 20, a date that would give the Japanese electronics company a head start over Microsoft‘s expected announcement of an Xbox 360 successor in June.


Sony Corp. invited journalists to an evening press event in New York City. The company has not said what it plans to show off, but signs indicate that it’ll be the PlayStation 4. Sony would only say that it “will deliver and speak about the future PlayStation business.”






Such a console would follow Nintendo‘s Wii U, which launched last fall, and precede Microsoft Corp.‘s next Xbox game console, which will likely be unveiled in June at the E3 video game conference in Los Angeles.


Wedbush analyst Michael Pachter said it’s a “super smart” move for Sony to pre-empt Microsoft. This way, the PlayStation 4 will get the spotlight without much competition.


The currently available PlayStation 3 went on sale in 2006, a year after the Xbox 360. But Xbox 360 has been more popular, largely because of its robust online service, Xbox Live, which allows people to play games with others online. The Wii is still the top seller among the three consoles, though it has lost momentum in recent years.


The Wii U was the first of the newest generation of video game consoles to launch, but sales so far have been disappointing. Nintendo Co.’s president, Satoru Iwata, acknowledged recently that the Wii U and the handheld Nintendo 3Ds didn’t do well over the holidays, but he ruled out a price cut for the new console.


All three console makers are trying to position their devices as entertainment hubs that go beyond games as they try to stay relevant in the age of smartphones and tablet computers. Such hubs can deliver TV shows, movies and music. The Wii U has a TV-watching feature called TVii. With it, the console’s touch-screen GamePad controller becomes a remote control for your TV and set-top box. TVii groups your favorite shows and sports events together, whether it’s on live TV or an Internet video service such as Hulu Plus. And it offers water-cooler moments you can chat about on social media.


Gaming News Headlines – Yahoo! News





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Coming soon to Facebook- more action, battle games






SAN FRANCISCO (Reuters) – When nWay began a trial of its dark, sci-fi combat game “ChronoBlade” on Facebook last year, the San Francisco-based startup felt sure it had a hit on its hands.


“First of all, what comes is, ‘Wow, I had no idea you could actually do a game of this quality on Facebook,’” said Dave Jones, Chief Creative Officer of nWay, who has worked on “Grand Theft Auto.”






Then came some resistance: Jones admits some potential investors and partners questioned how an action-focused game with slick graphics can play to a Facebook audience more accustomed to “Farmville” and other less time-consuming casual games. Others wondered how the game — which launches this spring — would gain significant users and revenue on the social network.


But Facebook Inc is betting nWay and a clutch of other developers this year can extend console-style action games beyond Microsoft Corp‘s Xbox or Sony Corp’s PlayStation onto the world’s largest social network.


Facebook is spearheading the launch of 10 high-quality games created by third-party developers in 2013 that squarely target so-called hardcore gamers, an atypical audience overlooked thus far against the wealth of family-friendly offerings like Zynga Inc’s “Farmville” that now dominate the social network’s gaming landscape.


The effort, which began late last year but will accelerate in 2013, is part of Facebook’s ongoing objective of making sure its 1 billion-plus users log in and spend more time on the network, which in turn boosts ad revenue. Facebook also takes a cut of its applications’ revenue.


Facebook’s push into action and battle games follows a meeting in January between companies that make games like “first-person shooters” and Vice President Joe Biden to look for ways to curb gun violence in the wake of the Connecticut school shootings.


Based on the console gaming industry experience, hardcore gamers — typically men 18 to 30 years old — spend more time and effort to master fast-paced games such as first-person shooters (Microsoft’s “Halo”) or real-time strategy games (Activision Blizzard’s “StarCraft”).


“You’ll see a whole set of games hitting in the next two quarters in particular and throughout the year that really start to redefine what people think of Facebook games,” Sean Ryan, head of game partnerships at Facebook said in an interview.


Facebook will embrace games from “casual all the way up through first-person shooters, massively multiplayer online games, real-time strategy games – all those types of more core player-versus-player games.”


Just as hardcore gamers interact online and form clans in multiplayer games on console game networks like Xbox LIVE, Facebook can be that social layer needed to foster such gaming communities that help popularize titles, Jones said.


GAMING POPULATION


Over a quarter of Facebook’s 1.06 billion monthly active users play games, one of the largest gaming communities in the industry, and the social network hopes that can grow.


Facebook also aims to make more revenue from games. Revenue from the area was flat in the fourth quarter from a year ago, the company said on Wednesday without providing details.


The 8-year-old social network takes a 30 percent revenue share from game developers who offer their product free but then charge for virtual goods — like ammunition and power boosts.


On Wednesday, Facebook’s Chief Financial Officer David Ebersman told analysts on a post-earnings conference call that its “games ecosystem continues to show healthy signs of diversification” and suggested that games revenue would grow with increasing user engagement.


To grow its gaming business, Facebook has invested time and resources to work with developers since the summer to bring titles like u4iA’s first-person shooter “Offensive Combat” and Plaruim’s real-time strategy game “Stormfall: Age of War” alive, Ryan said.


“It doesn’t mean we’re walking away from other games, but there’s no question our focus for 2013 much of it will be about becoming a better platform for core gamers and developers who make those games.”


To help users discover them, Facebook added new action and strategy games categories on its App Center that also shows you friends from your list playing those games. It brought back notification messages from game apps — a feature that had been removed because users found the annoying — with certain restrictions that stop developers from spamming a gamer.


Developers also rely on word-of-mouth publicity and ads on Facebook’s advertising platform to draw in prospective gamers.


“Stormfall” has a player base of 4.5 million and hardcore games were proving to be far more lucrative, said Gabi Shalel, chief marketing officer Of Tel Aviv, Israel-based Plarium.


“Hardcore gamers pay more, play more and generate higher average revenue per user than traditional casual games.”


Kixeye, which makes the warfare-strategy game “War Commander,” said its gamers spend 20 times more than players of social games, helping it stay profitable over the past three years.


Going forward, nWay’s Jones says Facebook must have a defining title that comes along that establishes it as a hardcore gaming spot for gamers.


“Like ‘Super Mario’ did for Nintendo or ‘Halo’ on Microsoft, I think it just takes one title to come along, sort of as a benchmark to legitimize the whole thing,” he said.


(Reporting By Malathi Nayak; editing by Andrew Hay)


Tech News Headlines – Yahoo! News





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U.S. tablet shipments soar during holidays, threaten to surpass PCs






SAN FRANCISCO (Reuters) – Apple Inc Chief Executive Tim Cook’s prediction that tablets would one day outsell personal computers appears to be coming true.


Holiday season shipments of tablet computers touched a record 52.5 million, up 75 percent from a year ago, as consumers snapped up a wide range of the touch-enabled mobile devices and lower priced offerings, according to International Data Corp (IDC), which tracks both markets.






Growth of the tablet market handily outpaced that of personal computers, with PC shipments sliding 6.4 percent to 89.8 million in the October-December period.


In another sign of the rise of tablets, Apple, the No. 1 seller of tablets, shipped 22 million of them in the fourth quarter, compared with 15 million personal computers shipped by No. 1 PC seller Hewlett-Packard Co during the same period.


But increasing competition means that Apple’s one-time stranglehold on the tablet market continues to loosen. The market share of its iPad fell to 43.1 percent in the fourth quarter from 51.7 percent the previous year, IDC said.


Samsung Electronics, the No. 2 seller of tablets with its flagship Galaxy brand, captured 15.1 percent of the market, more than double its 7.3 percent share a year earlier.


Software maker Microsoft Corp, which launched its Surface with Windows RT tablet during the holidays, shipped about 900,000 units, IDC said.


Microsoft has been banking on Surface to showcase its new Windows 8 software to compete with Google Inc‘s Android-based tablets and the iPad.


Amazon.com Inc, despite having a wider range of products for the holidays, saw its share slip to 11.5 percent from 15.9 percent. Asian manufacturer Asus, which makes the Google-branded Nexus 7 tablet, saw a its share increase to 5.8 percent from 2 percent, IDC said.


IDC’s figures underscore the sliding fortunes of PC makers such as HP and Dell Inc, which is now in the process of taking itself private.


“New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season,” said Tom Mainelli, research director, tablets, at IDC.


“The record-breaking quarter stands in stark contrast to the PC market, which saw shipments decline during the quarter for the first time in more than five years,” Mainelli said.


(Reporting By Poornima Gupta; Editing by Steve Orlofsky)


Tech News Headlines – Yahoo! News





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Are Weak Wii U Sales a Bellwether of Shifting Game Demographics?






Nintendo expects to sell fewer Wii U and 3DS units than originally claimed, according to reports this morning. The company says it sold three million Wii U units through December, but slashed its forecast of 5.5 million Wii U units sold by the end of March to just four million in all. On the Wii U software side, Nintendo is now forecasting 16 million units in the same timeframe, a number that’s down by roughly a third from original expectations.


The 3DS takes a similar hit in the standings: down from 17.5 million units predicted through March to just 15 million units and a commensurate drop in 3DS software sales.






(MORE: Apple to Sell 128GB iPad Starting Next Tuesday)


You can look at this any number of ways. From a numbers standpoint, there’s no doubt that the Wii U lags behind its predecessor in raw sales when you contrast launch windows. But the Wii arrived at just the right time: It was the world’s first fully motion-control-driven game system — a system that went on to capture the imaginations of consumers who’d never really engaged with a game console before. Whatever you thought of the Wii, however much you actually played it in the years that followed, it did more to popularize gaming as a mainstream pastime than any gaming-related device in history.


The Wii U, by contrast, is an evolutionary step forward designed to appeal more to traditional gamers. Though even lacking the Wii’s novelty, the Wii U GamePad is a far more intrepid technological concoction than, say, either Microsoft or Sony’s imitative motion-control approaches. And suggestions that Nintendo’s just mining Apple territory with the Wii U’s tablet-style controller seem shortsighted: With its two-screen dynamic and hybrid haptic/deterministic controls, the Wii U GamePad couldn’t be less like an iPad. Or, put another way, the Wii U is as much a riff on the iPad as the iPad is just a riff on Nintendo’s original dual-screen DS — a handheld that predated Apple’s tablet by six years.


Another explanation for the Wii U’s slow start could be pricing. The Wii U hardly seems a bargain by Nintendo’s own standards. The GameCube sold for $ 200 at rollout in 2001 (no pack-in), while the Wii cost $ 250 at launch and included a game. The Wii U, by comparison, starts at $ 300 for the stripped down model sans game, then jumps $ 50 if you want a decent amount of storage and something to play — a pack-in (Nintendoland) that frankly lacks the distinctive “so that’s what all the hype’s about” flair of Wii Sports.


But let’s cut to the chase: Whither mobile gaming? Isn’t the Wii U’s sluggish start because, well, hello smartphones and tablets? Not so fast: The data we have on this is inconclusive and potentially misleading.


According to NPD research, of the roughly 212 million people playing games in the United States last year, mobile gamers only slightly outranked core gamers. The number of core gamers shrank slightly in 2012 (NPD attributes this in part to the extra-long life cycle of the current consoles) while the number of mobile gamers was up a tick, it’s true. But how many people bought a Wii U because they needed a phone? An Xbox 360 to sync with their computer’s day-planner? Conversely, how many people bought a smartphone or tablet because all they wanted was to play games like Angry Birds or Temple Run 2?


(MORE: Nintendo Wii U Review: A Tale of Two Screens)


How many mobile gamers are buying souped up phones or tablets just to play games, in other words? Anyone? Or is the mobile gaming angle more of a perk, like the Philips head or mini-scissors in a Swiss Army Knife?


I’m not saying mobile gaming isn’t big — because it is. But just as sales of a game like Wii Sports were deceptively high because you couldn’t not buy it when picking up a Wii, talking about the prevalence of mobile gaming in a pre-fab market gets tricky. Is playing games on phones or tablets siphoning gamers from PCs and consoles? It’s impossible to say at this point because we lack the data.


Nintendo can’t be all things to all people any more than Apple’s been to gamers with its iPhone or iPad. If I want to play a game like Ni No Kuni or Guild Wars 2 or Devil May Cry, I wouldn’t look to my smartphone or tablet. Likewise, I have no interest in playing stuff like Angry Birds or Fruit Ninja or Cut the Rope – the same old increasingly tiresome mobile top-sellers for years — on a console or PC. I don’t want to sell the mobile/tablet gaming market short, not with titles like Battle of the Bulge and Radiant Defense or others like Space Hulk, Shadowrun Returns and Warhammer Quest on the horizon, but concluding that the Wii U or 3DS’s slightly-lower-than-expected sales can be attributed to a shift in gamer tastes — from core to mobile/tablet gaming — oversimplifies things in my view.


What we may be looking at in these reduced Nintendo sales numbers — and what I’d expect to continue to see with the launch of new systems from Microsoft and Sony — is segmentation of a market that experienced a kind of cross-demographic boom in the mid-to-late 2000s. Before iPhones and iPads, casual gamers had the PC. The Wii was essentially a way to bring that sort of gamer into the living room. But we’d be torturing indulgence to claim the shift that occurred after 2006 was tantamount to a conversion. Casual gamers, if you’ll pardon that label, are by definition uncommitted gamers. And with buyers already spending considerably more for something like the iPad (and considerably less on that platform for games), would it be such a surprise to find a much pickier audience for a system like the Wii U in 2013 than existed in 2006?


I have no idea what sorts of devices the kind of more core-oriented games I like to play are going to live on a decade from now. All it’d take, for instance, is for Apple to flip a few switches and double down on gaming to shake up the market in ways that could make what happened with the Wii seem tame. But that won’t mean the demise of traditional gamers any more than the rise of touchscreens entails the downfall of deterministic interfaces like keyboards, mice and gamepads. Core gamers aren’t this tiny minority on the verge of extinction, after all.


Far from it, in fact: Revenue contributions from core gamers still outpace all others, reports NPD, which calls the core gaming demographic “vital to the future of the industry.” From a financial standpoint, in other words, whatever the reasons for the Wii U’s lower-than-expected sales, the ball remains clearly in core gaming’s court.


MORE: Murfie Converts Your CDs into a Lossless Online Library, Lets You Sell and Trade Your Music


Gaming News Headlines – Yahoo! News





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RIM faces its day of reckoning with BlackBerry 10 launch






NEW YORK (Reuters) – The innovative line of BlackBerry smartphones that Research In Motion Ltd will formally unveil on Wednesday has already succeeded on one crucial count – getting RIM back in the conversation.


The new BlackBerry 10 has created a buzz among technology watchers and financial analysts, thanks to nifty features that may set it apart in an overcrowded smartphone market. RIM stock has almost tripled over the past four months on hopes the devices can restore RIM to sustained prosperity.






Reviewers like the browser speed and the intuitive keyboard on RIM’s new touchscreen. A feature called BlackBerry Balance, which keeps corporate and personal data separate, could help RIM rebuild its traditional base of big business customers.


It’s a welcome start for RIM, the smartphone pioneer that has teetered on the brink of irrelevance. But success will come only if consumer and business customers embrace the new technology in the weeks and months after CEO Thorsten Heins takes the wraps off the phone at a glitzy New York launch.


RIM is gambling its survival on the much-delayed BlackBerry 10, hoping to claw its way back into an industry now dominated by Apple Inc’s iPhone and Samsung Electronics Co Ltd’s Galaxy.


The timing may be just right. The new phone hits the market just as the iPhone’s remarkable run is showing some signs of slowing.


“I really do believe that the consumer market as a whole is ready for something new,” said Kevin Burden, head of mobility at Strategy Analytics, an industry consulting firm.


“I have to believe that there is some level of user fatigue that plays into the longevity of some of these platforms,” he added, referring to Google Inc’s Android and Apple’s iOS, which are both more than five years old. “RIM is probably timing it right.”


U.S. BATTLEGROUND


To be sure, RIM shares are about 90 percent below a 2008 peak near $ 150 a share and the company still has a tough fight ahead. It may take investors some time to determine whether RIM’s big gamble on an untested technology has paid off.


RIM’s market share collapsed in the three years ahead of the launch. Strategy Analytics data shows RIM’s global share of the smartphone market was about 3.4 percent in the fourth quarter, down from around 20 percent just three years ago.


While RIM has done well in developing markets, it has hemorrhaged customers in the United States, a market that sets technology trends. RIM’s fourth-quarter North American market share fell to 2 percent from more than 40 percent three years ago.


Acknowledging that it is crucial to win back U.S. customers, RIM will hold its main BlackBerry 10 launch in New York, although there are simultaneous events in six cities across the globe.


Underscoring the point, RIM is splurging on a costly Super Bowl ad to tout its new devices and attempt to brighten its faded image in the U.S. market.


BIG QUESTIONS


Over 150 carriers already have tested the new devices and RIM has said the launch will be the largest ever global rollout of a new platform.


The two big questions the market expects RIM to answer on Wednesday are when the phones – a full touch-screen device and one with a traditional physical keyboard – will hit store shelves, and how much they will cost.


The company is expected to unveil specifics on pricing and availability in different regions at the launch.


“The Street is expecting mid-February for a launch. Anything earlier than that is a positive, anything later will be viewed as negative,” said RBC Dominion Securities analyst Paul Treiber.


That said, there are few mysteries to be cleared up on Wednesday. Leaked photos and specifications of the devices have been splashed across the tech world.


“We’ve had the beta devices for a few weeks and in terms of the devices, they are right up there with the competition,” said Andy Ambrozic, head of IT Infrastructure at Ricoh Canada. “The Balance feature is crucial for corporations that are becoming increasingly concerned about data security.”


Scotiabank analyst Gus Papageorgiou feels RIM has a good chance of a comeback. He says the new BB10 operating system outpaces Apple’s iOS platform and Google’s market-leading Android system in every category except app selection and content.


“There is, we believe, huge potential for the platform and devices to bring people back to BlackBerry or draw entirely new users into the platform,” said Papageorgiou, who has a “sector outperform” rating on the stock.


BlackBerry 10 will not be able to compete on the number of apps, but RIM says its operating system will have the largest application library for any new platform at launch, with more than 70,000 apps available.


It has already gathered big-name music and video partners for its BlackBerry 10 storefront, including Walt Disney Studios and Sony Pictures, Universal Music and Warner Music Group.


Wireless carriers already report strong demand for the new devices. Rogers Communications Inc, Canada’s top wireless carrier and the first globally to take pre-orders for the new devices, said orders are already in the thousands.


“Our customers are excited,” said John Boynton, Rogers’ head of marketing, adding that some users are holding off on upgrades in anticipation of the BB10 launch.


(Additional reporting by Alastair Sharp and Allison Martell in Toronto; Editing by Frank McGurty, Janet Guttsman and Andre Grenon)


Gadgets News Headlines – Yahoo! News





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What the ‘Bqhatevwr’ Did Scott Brown Tweet?






What do politicians do after losing their re-election bids? Take to Twitter, of course. Former Sen. Scott Brown of Massachusetts has been doing just that.


Brown has been tweeting about his everyday life post-politics, posting blurbs about house chores, football, and his family, but Brown’s tweets are somewhat less refined than those tweeted by his skilled staffers when he was serving in Congress.






On his verified Twitter account on Friday morning, the former senator tweeted about seeing his daughter, Ayla perform at Pejamajo Café in Holliston.


“Yes. Get ready.” The tweet read, but without the finesse of Brown’s tweeting staff, one of his followers misunderstood the message.


“Oh we are. You have no idea how ready #MaPoli is to vote to keep you in the private sector & out of #MASen” @MattinSomerville tweeted back.


Brown responded with a series of three tweets delivered after midnight.


“Your brilliant Matt,” he first tweeted.


“Whatever,” followed.


And finally Brown tweeted, “Bqhatevwr.”


Though he deleted his tweets, “Bqhatevwr” trended on Twitter nearly as quickly as #eastwooding.


The trending typo drew both bipartisan support and mockery. Some taunted the former senator for his late night slip-up, creating Internet memes and “Bqhatevwr” quips, while others defended Brown, saying that he is just an average Joe who committed a typical Twitter faux pas.


But what most Twitter enthusiast failed to recognize what that Brown’s first “Your brilliant” tweet was grammatically incorrect, too.


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How to Share Vine Videos on Tumblr






When Twitter launched Vine Thursday it omitted one important social network from its sharing options: Tumblr. Looped GIF images are extremely popular on Tumblr, so the audience there for Vine videos is potentially huge.


Just because there’s no native way to share Vines on Tumblr, doesn’t mean you can’t share your creations on the site. Here are few different ways you can include Vine videos in your Tumblr posts:






[More from Mashable: Facebook Explains Why Vine Can’t Access Your Friends]


Upload Directly To Tumblr


If you want to share your Vine on Tumblr, one of the easiest ways is to just upload it directly to your Tumblr from your iOS device using Tumblr’s app.


Every Vine you create is automatically saved to the camera roll on your device. To upload to Tumblr:


[More from Mashable: John Tesh Thanks 500 Helpful Tweeters With $ 5 Gift Cards]


  • Launch the Tumblr app on your phone

  • Create a new post

  • Select video from the options

  • Choose existing video

  • Select the Vine you’d like to upload from the video clips stored on your phone

Vine videos shared this way will just play through once rather than loop. To get that looped effect, you can import the video clip into your favorite mobile video editor (Splice is a good example, but there are many others) and copy it several times, laying the copies down on the timeline, one after another. Once you’ve reached your desired length, export the video and upload it just as you would a traditional video through Tumblr.


If you don’t have a video editor on your phone, you can email the clip to yourself from your phone’s Photo Library and edit it on your computer instead.


Embed a Tweet


Embedding a tweet on Tumblr is the easiest way to share the looped version of your Vine. To embed a tweet:


  • Share your Vine on Twitter

  • Go to Twitter.com

  • Click on the More button on the tweet associated with your Vine

  • Select Embed Tweet

  • Copy the code generated by Twitter and add it to a post on Tumblr

If you don’t want to share all your Vines through your own Twitter stream but want the ability to embed them, consider creating a Twitter account just for your Vines. Once you tweet them, you’ll be able to copy/paste tweets or links to your Vine from your special account to your main account fairly easily, and you won’t pollute your traditional Twitter stream.


Upload To Your Favorite Video Service


iOS devices offer the ability to upload video clips directly from your Photo Library to YouTube.


Vine video files are saved as MOV’s so you can upload the file to almost any video service and then embed that player into your Tumblr blog.


The file can also be downloaded onto your computer and uploaded to Tumblr (or other sites) any way you’d like.


Have you tried sharing Vine videos on Tumblr, or another site? Let us know your own tips and tricks for sharing the video clips in the comments.


Click here to view the gallery: How To Use Vine


Photo by Emily Price, Mashable


This story originally published on Mashable here.


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Spanish newspaper sorry for “false photo” of Venezuela’s Chavez






MADRID/CARACAS (Reuters) – Spain‘s influential El Pais newspaper apologized on Thursday for splashing a “false photo” of Venezuela‘s cancer-stricken leader Hugo Chavez on its front page, prompting a furious response from the government in Caracas, which vowed to take legal action.


Within minutes of posting the image online as a global exclusive, El Pais said it had discovered from social media that the photo was not of Chavez. It removed it from its website and withdrew its print edition.






Venezuela’s government said the publication of the photo – which showed the head of a man lying down with a breathing tube in his mouth – was “grotesque,” while Argentinian President Cristina Fernandez, a close ally of Chavez, called it vile.


“El Pais apologizes to its readers for the damage caused. The newspaper has opened an investigation to determine the circumstances of what happened and the errors that were committed in the verification of the photo,” the paper said.


Chavez, 58, is fighting to recover in Cuba after undergoing his fourth cancer operation in just 18 months. He has not spoken or appeared in public for six weeks, fuelling speculation about how serious his condition is.


El Pais, one of the world’s biggest Spanish-language publications and an institution both in Spain and in Latin America, said it received the grainy image from the agency Gtres Online, which it said represents 60 other agencies in Spain.


In a statement, El Pais said the newspaper was told it had been taken seven days earlier by a Cuban nurse who was part of Chavez’s medical team, and was then sent to the nurse’s sister, who lives in Spain.


“The agency has acknowledged it was deceived by those who provided the material and will take legal action,” El Pais said.


The photo was on the newspaper’s website for half an hour and also appeared in early editions of the print version that were then pulled from newsstands and replaced with a new edition with a different front page.


In Venezuela, anxious Chavez supporters and opponents alike are waiting for any new picture, video or audio message from the socialist leader, who is famed for filling the airwaves with long-winded speeches, jokes and withering jabs at his foes.


NO SIGHT OF CHAVEZ


Officials say his condition is improving after he suffered multiple complications, including unexpected bleeding and a severe respiratory problem following the December 11 surgery.


But, in contrast to Chavez’s previous visits to Havana, officials have not published any evidence of his condition. In 2011, with great fanfare, they broadcast video footage of him reading a newspaper, walking in a garden, and chatting with his friend and mentor, Cuba’s ex-leader Fidel Castro.


In the absence of such proof this time, many Venezuelans are questioning the terse official bulletins and suspect Chavez’s extraordinary 14 years in power could be coming to an end.


The president has never said exactly what type of cancer he has, only that the initial tumor found in mid-2011 was in his pelvic area and was the size of a baseball.


Venezuelan opposition leaders have long accused the government of secrecy over his illness, while supporters accuse “bourgeois” local and foreign media of being in league with the opposition to spread rumors he is at death’s door.


The handling of information relating to Chavez’s health has become as contentious as the man himself, and his administration’s updates have been confusing and contradictory.


The government says it has never been more transparent. It described El Pais’s publication of the picture – a screengrab from an unrelated 2008 video – as part of efforts by far-right political forces to attack Chavez’s self-styled revolution.


It said it would take appropriate legal action, and that the newspaper’s apology to its readers was not enough.


“Neither their disgusting photos nor their systematic campaigns will stop the president’s advance,” Information Minister Ernesto Villegas told a news conference in Caracas.


“Would El Pais publish a similar photo of a European leader? Of its director? Sensationalism is valid if the victim is a revolutionary ‘sudaca’,” he added, using a pejorative term that is sometimes used in Spain to refer to Latin Americans.


(Editing by Eric Walsh)


(This story was refiled to correct the spelling of Venezuela in the headline)


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Nintendo Reaches into Wii U Grab Bag, Pulls Out Some Vague, Some Fascinating Promises






It’s been a ho-hum 2013 for Nintendo’s Wii U so far: some carry-over posturing about scads of “launch window” titles, but less than a handful of games with bankable release dates. When I checked the hopper for January, February and March, I counted four, maybe five Wii U titles with firm dates, all of them least a month or two off.


That’s not how you move systems, and Nintendo ran damage control Wednesday morning by trotting out company president Satoru Iwata in a broad-ranging (and reaching) “Wii U Direct” video effort to soothe jittery system owners and would-be buyers still waiting for slam dunks. Call it Nintendo circling its wagons…or maybe just an “if you squint you can make it out on the horizon” wagon-train parade.






(MORE: Mostly Piano, Not Pretender: Yamaha’s AvantGrand N2 a Year Later)


“In past Nintendo dialogues, we have focused more on games releasing in the near future, but it’s still early in 2013, so I’d like to change the format a little bit,” said Iwata before launching into a sneak preview of what Nintendo has cooking.


For starters, Iwata says the Wii U will see at least two major system updates this year: one in the spring, another during the summer. Arguably the most important of these involves a desperately needed fix for the crazy-long time it takes to launch apps or reload the Wii U Menu — a process that can take up to 30 seconds. Imagine if each time you backed out of an iOS app it took half a minute to bring up iOS’s icon overlay. That’d be insane, and it’s a shame quality control didn’t view load times as prohibitive enough to remedy before the launch in November. Thank goodness Nintendo’s working to put things right.


Iwata also mentioned finally debuting the long-awaited Wii U Virtual Console – Nintendo’s vehicle to sell old-school NES and Super NES games – just after the spring system update. The Virtual Console’s been missing in action since the Wii U launched, despite its longstanding availability on the original Wii. That, according to Iwata, is because Wii U Virtual Console games are poised to offer features their Wii counterparts didn’t, like being able to save backups of your game progress, the option to play away from the TV on the Wii U GamePad, access to Miiverse communities for these older games and support for additional platforms like the Game Boy Advance (never released on the Wii Virtual Console).


If you’ve already purchased the Wii Virtual Console version of a game, it sounds like you’ll have to pay again, though Nintendo says you’ll get “special pricing”: regularly priced games will run $ 5 to $ 6 (NES) or $ 8 to $ 9 (SNES), with those prices dropping to $ 1 and $ 1.50, respectively, if you bought the game for Wii Virtual Console. It’s better than no discount, I suppose, and Nintendo can probably justify the nominal buck to buck-and-a-half for research and development on the Wii U Virtual Console’s extras (it’s certainly taking the company long enough to pull everything together).


If you’d rather not wait for spring, Nintendo’s running a beta dubbed “Wii U Virtual Console Trial Campaign”: Between January and July, Nintendo will release a classic title every 30 days for $ 0.30 a pop (Nintendo’s tied the pricing and release timeframes in with the original Famicom‘s 30th anniversary in Japan, coming up this July). After July, the prices of the discounted titles will bounce back to normal, but you’ll be able to buy them at the reduced price if you participated in the beta. The games list is none too shabby, either: Balloon Fight, F-Zero, Punch-Out!!, Kirby’s Adventure, Super Metroid, Yoshi and Donkey Kong.


Wii U Virtual Console sounds like a clever little diversion for Nintendo wonks, but let’s not forget how fuzzy these games look nowadays on resolution-locked flat-screens. It’s not that I want high-res versions — these things are what they are at their native pixel counts — but you wouldn’t lay wax paper over a Monet, would you?


(MORE: A Helpful Reminder That Rumors Are Not Facts)


Let’s cut to the chase: Nintendo fans want to know where the next Zelda game is, what comes after Super Mario Galaxy 2, when they’ll be able to sample the Wii U’s take on Mario Kart, what’s up with the next Super Smash Bros. game and so forth.


Iwata confirmed that Nintendo won’t offer new games in January or February and apologized for this, but said “Nintendo takes seriously its responsibility to offer a steady stream of new titles in the very early days of a new platform to establish a good lineup of software.” Why the delay? Because, says Iwata, “We firmly believe we have to offer quality experiences when we release new titles.” No argument there.


What’s coming between spring and summer? Iwata identified several titles: Game & Wario, Wii Fit U, Pikmin 3, LEGO City Undercover and The Wonderful 101. But don’t get too excited: These were originally slated to hit by March.


We also caught another glimpse of Bayonetta 2 (as well as the female protagonist’s backside), heard a bit about Super Smash Bros. U and why it’ll probably be a while before we see it (screens at E3), and then Iwata talked about, well, a bunch of stuff we already knew was in the offing: a new unnamed Super Mario game by the team that developed the Super Mario Galaxy and Super Mario 3D Land platformers, a new Mario Kart racer (both set to be playable at E3) and a new Wii Party game (Iwata showed video of someone shaking a Wii U GamePad to roll dice as well as two players using a GamePad like a mini-foosball table).


More intriguing were the two unannounced new games, like one from the developers behind Kirby’s Epic Yarn starring Yoshi (a kind of sequel to Yoshi’s Story for the Nintendo 64) or — wait for it JRPG wonks — a Shin Megami Tensei / Fire Emblem crossover from Atlus.


Last but not least, Iwata revealed the company’s plans for Zelda on the Wii U. The really good news: Nintendo says it’s planning to “rethink the conventions of Zelda,” tinkering with tenets like dungeon linearity and solo play. The merely good news: Nintendo’s remastering Zelda: The Wind Waker in HD for the system and tweaking the gameplay. The bad-good news: You’ll probably have to wait a long time for the new Zelda, but you’ll get The Wind Waker HD by “this fall.”


But the best news of all, from where I’m sitting: Taking a page from Apple, Iwata closed by invoking “one more important topic”: a new Wii U game from Monolith Soft, the company responsible for Xenoblade Chronicles, the best roleplaying game on any game system released in…well, when was Final Fantasy XII released? Has it been seven years already?


All told, a mixed performance from Nintendo, but here’s the thing: However vague much of the information in Iwata’s presentation was, I love the dignified, spare, wonderfully thorough way Nintendo’s chosen to address its audience lately. By contrast, I feel like a need to shower after watching most Microsoft/Sony pressers.


MORE: Sony Xperia Tablet Z Aims for ‘World’s Thinnest’ Crown


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Let’s Welcome Back Hockey with This ESPN Commercial






We realize there’s only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. Today:  


RELATED: Cookie Monster Batman and the Dog You Wish You Had






Hockey, schmockey. As a whole, the Atlantic Wire staff is sort of ambivalent that the NHL is finally back. (Our Canadian correspondent, however, is thrilled.) But you know what we are thankful for? The ESPN commercial reminding us that the NHL is finally back: 


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These people are awesome (and, hey, maybe some of them play hockey):


RELATED: The Uncle You Wish You Had and the Joy of Human Jukeboxes


RELATED: How to Ride an Impossibly Tiny Bicycle; One Adorable Jam Session


People are awesome, and also quite strange. Like this guy, who offers the world a video review of the Astor CB-100 (totally SFW), and the 33,000+ views his video has already gotten:


And finally, these are ponies in sweaters. Ponies in sweaters, people:


Wireless News Headlines – Yahoo! News





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‘Atari’ Is in Trouble Again






Atari is declaring bankruptcy — twice. Both the U.S. video game company and its French parent have done so, the latest twist for the company which largely invented the video game industry and remains synonymous with it, despite having seen its glory days end by the mid-1980s.


But wait. Even though the Atari name celebrated its fortieth anniversary last year, it’s a mistake to talk about Atari as if it’s a corporate entity which has been around for four decades. (The Los Angeles Times’ Ben Fritz, for instance, refers to it as an “iconic but long-troubled video game maker.”) Instead, it’s a famous name which has drifted from owner to owner. It keeps being applied to different businesses, and yes, for all its fame, it does seem to be a bit of a jinx.






Here’s a quick rundown of what “Atari” has meant at different times (thanks, Wikipedia, for refreshing my memory):


1972-1976: It’s an up-and-coming, innovative startup cofounded by Nolan Bushnell and Ted Dabney.


1976-1984: It’s part of Warner Communications (which, years later, merged with Time Inc. to form Time Warner, overlord of this website). It’s a massively successful maker of video games and consoles, but then it crashes, along with the rest of the industry.


1984-1996: Atari morphs into a semi-successful maker of PCs when it’s acquired by Tramel Technology, a company started by Jack Tramiel, the ousted founder of Commodore.


1996-1998: Tramiel runs Atari into the ground. After merging with hard-disk maker JTS, the company and brand are largely dormant.


1998-2000: Atari resurfaces under the ownership of  toy kingpin Hasbro as a line of games published under the Atari Interactive name.


2000-present: It becomes a corporate entity controlled by French game publisher Infogrames, which increasingly emphasizes the Atari moniker over its own and takes over completely in 2008. In recent years, it’s focused on digital downloads, mobile games and licensing of its familiar brand and logo.


The above chronology doesn’t account for Atari’s original business: arcade games. As far as I can tell, the arcade arm was owned at different times by Warner Communications/Time Warner (twice!), Pac-Man purveyor Namco and arcade icon Midway, among other companies. But use of the Atari brand on arcade hardware petered out in 2001.


Basically, Atari has never been one well-defined thing for more than twelve years, max, at a time. That the name has survived at all is a testament to its power and appeal. And even though the current Atari has fallen on hard times, I’ll bet that the brand survives for at least a few more decades, in one form or another. Several forms, probably.


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Samsung decides to kick RIM when it’s down by bashing BlackBerry in new ad [video]






Samsung (005930) is well known for its clever ads mocking Apple (AAPL) and its fans, but the company has decided to pick on a less powerful target in its newest ad that takes swipes RIM (RIMM) and its BlackBerry smartphones. The ad revolves around an office that is implementing its own bring-your-own-device policy and is meant to show that both the Galaxy S III and the Galaxy Note II are ideal business phones that can enable greater creativity. While most workers in the ad happily switch to Samsung smartphones after the BYOD policy is put in place, one of them insists on clinging to his BlackBerry, which prompts one of his coworkers to ask, “Are you finally going to retire that thing?” The full video is posted below.


[More from BGR: BlackBerry 10 OS walkthrough, BlackBerry Z10 pricing]






This article was originally published on BGR.com


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BlackBerry 10 camera software revealed, including built-in Instagram-like photo filters [video]







Just when we start to think we know everything there is to know about BlackBerry 10, new details leak. Mobile blog The Gadget Masters on Friday published a video revealing the new BlackBerry 10 camera software included on a pre-release version of the BlackBerry Z10 smartphone. While the software on this prototype phone likely isn’t final, several new features that will be included in RIM’s (RIMM) new BlackBerry 10 camera software are displayed in the video. Among the highlights is a built-in photo editor that includes cropping, rotation and Instagram-like photo filters. The full video follows below.


[More from BGR: RIM heats up as BlackBerry 10 launch nears]






This article was originally published on BGR.com


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Google CEO Page on Apple’s ‘thermonuclear’ Android war: ‘How well is that working?’







Google (GOOG) CEO Larry Page seems unimpressed by Apple’s (AAPL) “thermonuclear war” against his company’s operating system. In an interview with Wired posted Thursday, Page was asked to respond to reports about the late Steve Jobs being “competitive enough to claim that he was willing to ‘go to thermonuclear war’ on Android.” Page responded with one sentence: “How well is that working?” Wired followed up by asking Page whether he though that “Android’s huge lead in market share is decisive” in the battle between the companies and Page only responded that “Android has been very successful, and we’re very excited about it.”


[More from BGR: Cable companies called ‘monopolies that stifle competition and innovation’]






While Apple’s strategy of suing Android vendors has had some notable successes for the company — particularly this past summer when it won a $ 1 billion patent verdict against rival Samsung (005930) — it still hasn’t stopped Android’s rise in both the smartphone and tablet markets, and devices such as the Galaxy S III and the Nexus 7 have proven to be among the most popular released over the past year. So when Page dismisses the significance of Apple’s legal war against Android, he’s got a good point: Some high-profile Apple victories have done very little to hurt consumer interest in Google’s open-source mobile OS so far.


This article was originally published on BGR.com


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RIM offers Android developers up to $2,000 to port apps to BlackBerry 10 this weekend







RIM (RIMM) really wants Android developers to bring their apps over to BlackBerry 10, and it’s got the cash to prove it. Via AndroidGuys, it seems that RIM will hold a “BlackBerry 10 Last Chance Port-A-Thon” that will pay Android developers $ 100 for every approved app they port over to BlackBerry 10, with a limite of 20 different paid apps per developer. RIM says that the “port-a-thon” will start at noon Friday and run for the following 36 hours. App developers have shown some strong interest in BlackBerry 10 so far as RIM announced this week that it had received 15,000 app submission over just two days during the last port-a-thon, although the company didn’t mention how much influence its “really cool” SDK had in convincing companies to develop for its new platform.


[More from BGR: Samsung’s latest monster smartphone will reportedly have a 5.8-inch screen]






This article was originally published on BGR.com


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The aggressively priced Lumia 620 is Nokia’s make or break model






Nokia (NOK) has started pricing the Lumia 620 in Asia nearly 20% below the rival Windows mid-market model, the HTC (2498) 8S. This is remarkably aggressive considering the 620 has a higher pixel density and twice as much internal memory. The 620 is the keystone phone for Nokia. It is launching before RIM (RIMM) gets its new budget BlackBerry phones out and before Samsung (005930) or LG (066570) enter the mid-priced Windows phone market. This is the phone that will make or break Nokia’s summer.


[More from BGR: BlackBerry 10 browser smokes iOS 6 and Windows Phone 8 in comparison test [video]]






Nokia has started rolling out the Lumia 620 in several key Asian markets by the third week of January. It now looks like its European debut could happen a few weeks earlier than expected, perhaps by the end of January. In one of the earliest launch markets, Thailand, the launch price of the Lumia 620 is set at 8,250 baht, or $ 275. The only direct Windows mid-range model, HTC’s 8S, is priced at 9,990 baht. The Lumia 620 is priced at 800 RM ($ 266) in Malaysia, one of Asia’s key mobile markets. HTC’s 8S launched in Malaysia at 999 RM.


[More from BGR: Clash of the bantams: The bloody smartphone battle that will take shape in 2013]


Nokia is the stronger brand in South-East Asia and HTC’s budget Windows model was expected to be at rough price parity during the 620 launch, not 20% above. Nokia’s Lumia 620 features display pixel density of 246 pixels per inch, a touch above the 233 pixels per inch that HTC’s 8S offers. The 620 also packs 8 GB of internal memory, twice as much as the 8S. Camera and video quality are roughly similar.


This is the golden opportunity for Nokia. It will probably take at least until June before RIM rolls out new BlackBerries priced under $ 300 in Asia; possibly late summer or autumn. Samsung and LG are a step behind Nokia in rolling out their Windows Phone 8 ranges. HTC’s first mid-range model doesn’t quite measure up to the 620 in value for money comparison. Apple’s (AAPL) rumored cheap iPhone is unlikely to arrive before September.


Nokia now has a shot at recapturing some of the power it used to have in the mid-range smartphone market. Back in 2006 through 2008 Nokia dominated the smartphone markets of Asia and Europe with absolute sovereignty, capturing market shares as high as 70% from India to Germany. Those days won’t return, but if the 620 clicks, Nokia just might have a shot at pumping the Lumia volume to 10 million units per quarter by autumn.


The relative market softness in the sub-$ 300 category due to the current weakness of RIM, LG, Sony (SNE) and HTC has opened the door. This February is going to be an absolutely crucial month for Nokia as it ramps up its most important Lumia phone during the traditionally dead period in Asia and Europe. If consumers don’t connect with this model at this price, the entire Windows Phone camp will face some very tough decisions.


This article was originally published on BGR.com


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NVIDIA’s ‘Project SHIELD’ Console Faces Three Challenges






Despite being announced at last week’s Consumer Electronics Show, NVIDIA’s Project SHIELD isn’t the first game-console-in-a-controller to be announced this year. That honor goes to the GameStick, an indie project being funded on Kickstarter. As relative newcomers to the gaming scene, GameStick‘s creators face an uphill battle for acceptance, from both potential buyers and game developers.


But despite NVIDIA‘s established position as a gaming hardware company, it may have a struggle ahead of it, too. Here are three problems which may hinder Project SHIELD‘s adoption.






The size


Unlike GameStick, which is sort of like a classic NES gamepad with a detachable memory stick that plugs into the TV, Project SHIELD is a completely self-contained console. It’s thick and bulky, enormous compared to any of today’s controllers, or even Nintendo’s 3DS XL game console. The closest thing it compares to is an original Xbox controller, before the redesign, but with a flip-up multitouch screen that’s five inches across and has 720p resolution.


You’re not going to be able to just toss Project SHIELD in your pocket, like a smartphone or iPod or very small tablet. It’ll be portable in roughly the same sense that an iPad or netbook is portable, in that you’ll need a handbag or carrying case to put it in. This puts it in a separate size category from most of its competitors, and makes it less convenient to carry around.


The cost


Project SHIELD’s Tegra 4 processor will let it play Tegra-enhanced HD Android games straight from the Google Play store, as well as stream PC games from gaming PCs running Steam and equipped with certain types of NVIDIA graphics cards. Besides that, it’s a full-fledged Android device running Jelly Bean.


But at what cost? Google’s $ 199 Nexus 7 tablet lacks a built-in game controller, doesn’t have a much bigger screen, and uses a less powerful Tegra 3 processor. Dedicated game consoles like the 3DS XL and PlayStation Vita are priced in the same ballpark as the Nexus 7. NVIDIA has yet to announce how much Project SHIELD will cost, or even when it will be on store shelves.


The Tegra-enhanced HD graphics


For many, this will be a plus. There are a lot of Tegra HD (or “THD”) games on the Google Play store right now which boast improved graphics over the versions that run on other graphics processors.


It complicates things for game developers, though, who have to write a separate version just for Tegra processors. Unlike normal ARM processors and Android itself, Tegra is owned solely by NVIDIA, which means there are a lot of tablets and smartphones out there which can’t run those versions of these games. It also means gamers may have to repurchase certain games for Project SHIELD, in order to get the enhanced versions.


Looking towards the future


Things aren’t all gloomy. So far, NVIDIA’s managed to keep developer interest in the Tegra platform, and has gotten a lot of people excited about Project SHIELD. Its partnership with Valve also puts it in position to take advantage of the excitement surrounding Big Picture mode, and the upcoming gaming PCs (like Piston) designed to work with it and connect to a television.


Finally, a wireless game controller can cost upward of $ 50 by itself, so seen in that light Project SHIELD may not turn out to be so expensive — assuming gamers buy Tegra HD titles and NVIDIA graphics cards to use it with.


Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.


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Why the Atlantic removed the Scientology advertorial






LOS ANGELES (TheWrap.com) – The Atlantic apologized on Tuesday for posting a sponsored advertorial from the Church of Scientology, celebrating its leader David Miscavige.


The sponsored post, which went live Monday at 9:25 a.m. PT, touted 2012 as “milestone year” for the secretive church, which has been steeped in controversy throughout the years.






It was taken down about 8:30 p.m. and replaced by a message saying the magazine had “temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads.”


“We screwed up,” Natalie Raabe, an Atlantic spokeswoman told TheWrap after the firestorm of criticism and mockery the advertisement generated on the web. “It shouldn’t have taken a wave of constructive criticism – but it has – to alert us that we’ve made a mistake, possibly several mistakes.”


The Atlantic issued the following statement:


We screwed up. It shouldn’t have taken a wave of constructive criticism – but it has – to alert us that we’ve made a mistake, possibly several mistakes. We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way. It’s safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand. In the meantime, we have decided to withdraw the ad until we figure all of this out. We remain committed to and enthusiastic about innovation in digital advertising, but acknowledge – sheepishly – that we got ahead of ourselves. We are sorry, and we’re working very hard to put things right.


The timing of the ad was no surprise. New Yorker writer Lawrence Wright’s book-length exposé on Scientology – based on his 2011 profile of former Scientologist Paul Haggis – is due out Thursday.


Sponsored content, otherwise known as native ads or advertorials, have become a popular source of revenue for online publications, including Forbes and Business Insider.


But, normally, advertisers do not want comment threads under their paid-for content, and while this has never been a problem for previous Atlantic clients, the heated feelings surrounding Scientology erupted in the comment section below the article.


The Atlantic’s marketing team was moderating the comments – about 20 in all before the post was pulled – as they were posted, Raabe said.


“In this case, where a mistake was made, where we are taking a hard look at these things, is there were comments allowed on this post,” an Atlantic official with knowledge of the situation told TheWrap. “For a subject like this where people very strong feelings, we realized there’s not a clear policy in place for things like commenting.”


The Church of Scientology told TheWrap no one was available to speak on the controversy, and its media relations team did not immediately respond to an email requesting comment.


Internet News Headlines – Yahoo! News





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